You’ve seen the claims: “eco,” “clean,” “non-toxic,” “organic.” But what do they really mean? And how do you actually know what’s in the products you use every day, from toothpaste to shampoo to deodorant?
Here’s a straightforward guide to understanding labels, spotting red flags, and making choices that support your health and the planet.
1. Don’t be fooled by the front label
The front of a product is marketing. The back is truth.
Words like “green,” “clean,” and “dermatologist-approved” are unregulated, meaning anyone can use them, regardless of what’s inside.
Always flip the bottle over and look at the full ingredients list.
2. Watch out for these common additives
Some ingredients sound scientific but can be harsh on your body or the environment:
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SLS / SLES (Sodium Lauryl/Laureth Sulfate): A foaming agent that can irritate skin
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Parabens: Preservatives linked to hormone disruption
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Synthetic fragrance / parfum: Often a mix of unknown chemicals
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Triclosan: Found in antibacterial products, harmful to aquatic life
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Phthalates: Found in plastics and fragrances, potential endocrine disruptors
You don’t need to memorize everything, just get familiar with the top ones to avoid.
3. Less is (usually) better
The shorter the ingredient list, the easier it is to understand what’s in your product. Choose products that use:
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Natural oils (like coconut, jojoba, olive)
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Essential oils (instead of synthetic fragrance)
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Simple plant-based ingredients you can recognize
Transparency is key. If a brand is open about where its ingredients come from and how they’re processed, it’s a good sign.
4. Look for certifications (but read beyond them)
Eco labels like COSMOS Organic, Ecocert, USDA Organic, or Cruelty-Free are helpful, but don’t rely on them alone.
Some sustainable brands may skip expensive certifications to keep prices low. That’s why it’s just as important to look at:
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Packaging
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Sourcing transparency
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Brand values
5. Try going minimalist
Do you really need 5 cleansers, 3 shampoos, and a shelf full of scrubs?
Simplify your routine. Stick to products that multitask, refill, or last a long time, it’s easier on your skin, wallet, and the planet.
Reading labels can feel overwhelming at first, but it’s an act of care.
For your body. For the Earth. And for a more honest, thoughtful way to live.
Every ingredient is a choice.
Start choosing better, one bottle at a time.